Western Innovator: Geographic specialist tracks hazelnut industry
As hazelnut orchards proliferate across Western Oregon, geographic information system expert Mike McDaniel keeps a bird’s-eye view of their progress.
McDaniel is constantly scouring aerial photographs taken by USDA and commercial image providers to detect where new trees are being planted and where old ones are being removed.
Over the past several years, he’s documented a surge in hazelnut acreage — up roughly 60 percent, to nearly 60,700 acres, between 2012 and 2016.
“I don’t think it can maintain that pace forever, but there’s plenty of room to grow if the market can support it,” said McDaniel.
Pacific Agricultural Survey, McDaniel’s company, is contracted by the Oregon Hazelnut Marketing Board to track the industry’s growth and anticipate future crop supplies.
“The industry infrastructure has to be ready to handle new product as it comes online,” said Polly Owen, the board’s manager.
Fueled by strong prices, healthy Chinese demand and disease-resistant varieties, the hazelnut industry is rushing to take advantage of the fortuitous circumstances.
With each passing year that McDaniel collects data about hazelnut orchards, the industry will develop a deeper, more refined understanding of the state of affairs, Owen said.
“As we move along, it will help more and more,” she said.
When McDaniel began his venture in 2012, he expected to see large blocks of old orchards suffering from eastern filbert blight to be replaced with new EFB-resistant cultivars.
So far, though, that isn’t happening on a major scale.
Instead, growers are planting new orchards in fields traditionally devoted to grass seed and field crops while maintaining their old trees with pruning and fungicides.
“They’ve been doing everything they can to drag them along as long as prices are high,” McDaniel said.
To supplement the aerial images, he also takes field trips to inspect on-the-ground conditions. These visits are necessary to learn facts that aren’t readily visible from the air, such as how badly older trees are infected with blight.
“You can’t expect the same volume from them year after year if they’re struggling,” he said.
Farmers are often opting to plant new orchards in phases over several years, which McDaniel attributes to a limited number of seedling trees and a desire to preserve capital.
“They’ll go in small chunks to slowly plant a new area,” he said.
Rather than invest all at once in a large orchard, many prefer to plant this year’s trees with last year’s profits.
That’s not to say there aren’t any huge plantings going in, McDaniel said. “Every year, you see something really impressive.”
Growers are also eager to fit hazelnut trees wherever they have suitable ground available, even odd locations like the corners of a field irrigated with a center pivot.
“People are finding all kinds of nooks and crannies to cram a few trees in,” he said.
The northern part of the Willamette Valley has the greatest proportion of high-quality soils suitable for hazelnut orchards, but other uses compete for that acreage.
“You’re fighting for space with urban growth,” he said. “Each year there is less good land available.”
The southern valley, on the other hand, has poorer growing conditions but more room to grow.
Experienced hazelnut farmers are seizing on these fields and improving them with soil amendments and drainage improvements.
“They have a lot more space to devote to new orchards,” McDaniel said.
New blight-resistant trees developed by Oregon State University, such as the popular Jefferson cultivar, are more compact than traditional varieties, allowing growers to pack more of them into an acre.
Little is known about how the novel trees will perform upon reaching full maturity, which is why it’s important to observe yields as they grow.
“They basically want to know what they will be faced with in the next few years,” McDaniel said. “The key is to fill in the blanks on how those varieties are going to behave.”
With the industry undergoing a revitalization, McDaniel has also noticed farmers are more willing to experiment with different tree spacings and orchard geometry.
The traditional rules for planting stalwart cultivars, such as Barcelona, aren’t seen as set in stone, he said. “All of that is really going out the window.”
McDaniel’s introduction to the hazelnut industry came when he was a youngster, helping out on his aunt and uncle’s orchard. Later, while attending college, he became fascinated with geography.
“It tracks so many different parts of life, everything from economics to politics,” McDaniel said. “People fight wars over boundaries. Lines on a map have mattered since early human history.”
While his current work fortunately isn’t likely to inspire violent conflict, McDaniel is gratified by the potential to help the hazelnut industry shape its future.
“There’s a lot of planning to be done,” he said.
Mike McDaniel
Occupation: Geographic information system specialist
Hometown: McMinnville, Ore.
Education: Bachelor’s degree in geography from Portland State University in 2000, master’s degree in geography from Syracuse University in 2003
Age: 39
Previous work experience: Mapping infrastructure for the Portland Bureau of Transportation, analyzing satellite imagery of forest fires for the Sanborn Map Co., conducting a nationwide land use survey for USDA’s Natural Resources Conservation Service