WAFLA hires COO, opens training center
KENNEWICK, Wash. — The state’s largest farm labor association, WAFLA, has hired a new chief operating officer and opened a new office and training center in Kennewick.
Both moves are intended to help the former Washington Farm Labor Association with its exponential growth as the largest H-2A visa guestworker provider on the West Coast.
George Zanatta left his position as CEO of Atkinson Staffing, an agricultural and industrial labor contractor in Washington and Oregon, to become COO of WAFLA on Nov. 1. He continues to live in Kennewick and operates WAFLA’s new office and training center at 3180 W. Clearwater Ave.
“George has previous COO experience as well as he is a very experienced bilingual trainer, among many other traits that are important to WAFLA in our mission for growth and serving members’ needs,” said Kimberly Bresler, a WAFLA spokeswoman.
“We are excited to have him on board with us,” she said.
WAFLA will host an open house at the new center from 3 to 6 p.m. Dec. 1. The 2,200-square-foot facility includes audio-visual equipment, a video studio and space to train groups of 50 or more workers and growers.
The facility is closer to the majority of WAFLA’s more than 800 members and 160 client contracts, Zanatta said. It can be used by members for their own training, he said.
WAFLA hired about 10,000 H-2A workers in 2016 for growers mostly in Washington but also in Oregon and Idaho.
“We plan to bring in 12,000 in 2017 and our goal is 25,000 — maybe 50,000 as we grow into other states,” Zanatta said.
“My job is to lay the foundation for a system strong enough to accommodate that,” he said.
A new pilot program next year is complete worker management for a couple of small growers, he said. WAFLA will handle applications, recruitment, transportation, housing, payroll and in-field supervision, he said.
Zanatta, 58, was born and raised in Mexico, obtained a degree in business administration from the University of Mexico in 1978 and said he came to the U.S. illegally for business opportunities in the 1980s. He gained legal status through the Simpson-Mazzoli Act of 1986 and spent years in manufacturing, import-export and advertising, he said. He has done business consulting and coaching through his firm, Results Oriented Strategies, in Las Vegas and later Kennewick.
Zanatta was a motivational speaker at WAFLA’s annual labor conference in Ellensburg, Wash., last February. Any consulting or coaching he does now will be from his position with WAFLA, he said.
Dan Fazio will continue as WAFLA CEO from the association’s headquarters near Olympia. Zanatta will help Fazio with the processing and tracking of H-2A applications with state and federal agencies and coordinating recruitment, transportation and orientation of workers, most of whom come from Mexico. He will help with training and mock compliance audits.
Heri Chapula, WAFLA field services director, also will work in the new Kennewick center. He previously managed WAFLA’s 96-bed Ringold Seasonal Farmworker Housing southwest of Basin City. Greg Vazquez, member relations manager, is in WAFLA’s Yakima, Wash., office.