Oregon ag operations move to gain ‘B Corp’ certification
Stoller Family Estate, a Dayton vineyard and winery, is the latest Oregon agricultural operation to gain “B Corp” certification for meeting social and environmental standards.
Companies granted the certification are part of an international movement that seeks to redefine business success and to follow business practices that make them a “force for good.” To that end, they are judged on the way they treat their employees, engage with their communities and protect the environment.
Worldwide there are 2,221 Benevolent Corporations in more than 50 countries and involving 130 industries. Oregon agriculture is well represented, with companies such as Glory Bee Honey and Rogue Creamery already certified.
Several Willamette Valley wineries also have gone through the certification process. In addition to Stoller, A to Z, Sokol Blosser, Winderlea and Patton Valley are certified. Oregon Wine Board President Tom Danowski said Oregon has more B Corp certified wineries than any other state.
Stoller founder and owner Bill Stoller explained his thinking in a news release.
“I wanted to build a company that could last at least 200 years,” he said, “and to do this, we must take care of our land and community.”
Patton Valley, which gained B Corp certification in June, explained the decision on its website: “We became a B Corp because we believe that doing business goes beyond the financial performance of a company, and is the natural extension of what we do in the vineyard, in the winery, and beyond.”
Glory Bee Honey, a Eugene, Ore., company, made a similar decision three years ago. Senior Executive Vice President Rae Jean Wilson, whose parents Richard and Pat Turanski founded the business and are still active, said certification was an opportunity for the company to “walk the talk.”
“We’re not trying to be anything we’re not already,” she said. “We’re a faith-based and values-based organization — but for profit, of course. The combination is always interesting.”
The family went through “angst and anxiety” about whether certification would be too controlling of their business, but decided it aligned with their values. In addition to her parents, the discussions included her brother, Alan Turanski, who is company president, and their sister, Carole Walls, who is a board member.
They had to create some paperwork to document what they were doing in terms of worker wages and how decisions are made, made a more complete list of unacceptable product ingredients and wrote a code of conduct for their suppliers, some of which are international. Among other things, suppliers have to state they don’t use slave labor and aren’t involved in such things as sex trafficking.
“You’re somewhat on the honor system when you do business with people internationally, but we let them know the dos and don’ts,” Wilson said.
As a B Corp, the company would have been excluded from a business tax increase proposed by the Legislature a couple years ago. But Wilson said the company opposed the tax anyway because it would have put the state at a disadvantage.
“My brother and I are aligned on fact that our job is to be a company that our employees can feel proud to work at,” she said. “All in all, we carry the torch of using our business to make our community be a better place.”