Innovation and diversified business portfolios aren’t only for urban business owners. Rural business owners have to seize opportunities and hedge their risks by offering top notch service in not one, but many, businesses. Earlier this year we spoke with 100 entrepreneurs in southwest Oregon and met Jake Pestana, the owner of Langlois Market, located in Langlois, an unincorporated community in Curry County. Jake and his family are a true entrepreneurial success story. Jake owns not one business, but partners with his brother, Joe Pestana, and parents, Leland Pestana and Sue Sweet, and uncle, Coos County Commissioner John Sweet, to run five other businesses.