Attendance at Farwest Show climbs 10 percent
The 10 percent boost in attendance at the Oregon nursery industry’s Farwest Show this year bodes well for ornamental plant sales, according to the event’s organizer.
More than 6,000 people attended the 2015 trade show, which seeks to connect wholesale producers of nursery stock with retailers and other buyers.
“I think it’s a further indicator the nursery industry is recovering,” said Jeff Stone, executive director of the Oregon Association of Nurseries, which organizes the annual event.
Last year, Oregon nursery sales grew 11 percent to $830 million, according to the Oregon Department of Agriculture.
Oregon’s favorable growing conditions have allowed the nursery industry to capitalize on increased demand, said Stone.
Nursery producers in the state also didn’t cut back on production as much as growers elsewhere, putting them in a better position as the economy improved, he said.
“Oregon product is moving. There are shortages in the marketplace,” said Stone.
Rising revenues are the result of larger consumption rather than increased prices, with demand growing due to the housing market’s recovery and greater yard investments by homeowners, he said.
The market is even on the upswing for the beleaguered shade tree sector, which was particularly hard hit when residential construction plummeted, he said.
The industry has generally become more flexible, with retailers repeatedly making orders throughout the year as their inventory decreases, rather than buying large amounts of stock at once, Stone said.
Nursery producers also re-oriented to focus on newly-popular products, such as food-producing trees, shrubs, perennials and annuals, he said.
“It’s about trying to anticipate that demand,” he said.
The Farwest Show remains an important financial component of the Oregon Association of Nurseries, which derives roughly one-third of its revenues from the annual event.
That’s down from about half of its revenues before the recession, as the association has diversified to include other sources of income, Stone said.
OAN tries not to be overly reliant on membership dues, keeping them at about one-third to one-fourth of its budget, he said. Instead, the group has begun offering more fee services, such as insurance and fuel programs.
While the Farwest Show is a major revenue stream, it’s also expensive to produce.
Not only does the event require a lot of staff time, but renting the Oregon Convention Center isn’t cheap, said Stone.
The location is great for OAN due to its ability to accommodate large events, he said. “Because of our size, we’re fairly limited on where we can go.”
