Entrepreneurial buzz surrounds pot industry
PORTLAND — The thing is, when you attend a cannabis convention in this city, everything starts to sound like Dope Humor of the Seventies.
A seminar MC talks about the rollout of the cannabis industry. The OLCC director says his agency has 1.6 million hits on its website. Whoa.
But there’s no denying an entrepreneurial buzz (see?) accompanied the legalization of weed in Oregon and elsewhere. A stroll down the vendor aisles of the Cannabis Collaborative Conference, held Feb. 3-4 at the Portland Expo Center, makes that clear.
Specialty manufacturers are jumping into the cannabis trade, starting new or adapting their business to take advantage. Bud Bar Displays, based in Gold River, Calif., makes plastic sample pods with a magnifying lens and a row of sniff holes built into the lid. Allows the customer to take a good look at the pot plant bud within, and to smell it. “The way cannabis is sold,” the company said on its website.
Bud Bar is a division of All Plastic Corporation, and the owners started it up 25 years ago strictly for the pot trade.
A Salem company, Adaptive Plastics Inc., makes a brand of translucent, twin-walled greenhouse panels called Solexx. They diffuse light and insulate well, and you can’t see what’s growing inside.
Blair Busenbark, the COO and sales boss, said the company also sells to traditional plant nurseries and to orchardists, but marijuana growers are the new market.
A lot of people attending the trade show were “consumers of the product,” Busenbark guessed.
“We look at it as a business opportunity,” he said. “A significant part of our business is cannabis.”
The next aisle over held a booth for the Oregon Cannabis Association, a non-profit professional organization representing growers, processors, dispensaries and other businesses. The executive director is Amy Margolis of Portland, whose Emerge Law Group specializes in weed work. One of the firm’s attorneys, Dave Kopilak, was the primary drafter of Measure 91, which legalized recreational use, possession and cultivation in Oregon. Voters approved it in 2014 and the law took effect July 1, 2015.
Conventional farmers might respond “Hmm, well...” but Margolis said Oregon’s cannabis trade is, at root level, an agricultural enterprise. Voters said so.
“In 2015 they officially made cannabis an ag product,” she said. “The upshot is, this became a cash crop like any other cash crop.”
But it is a different animal, for sure. One of the bigger outfits, Chalice Farms, is opening a 24,000 square foot grow, processing and distribution facility near the Portland Airport. It will be in a warehouse.
Other businesses abound. Security firms (CannaGuard) that provide video monitoring and “product transport.” Software (CannaScore) that allows you to check your regulatory compliance. Marketers, electricians, packaging companies and extraction services. The latter extract cannabis oil from fibrous marijuana plant material. The oil is used in edibles consumed by medical marijuana patients.
Some of the businesses crowding into cannabis will no doubt fall by the wayside, but people attending the convention seemed ready to chase what they see as economic opportunity.
Noah Stokes, founder and CEO of CannaGuard, the security firm, opened the conference by noting marijuana is still federally illegal.
“We’re saying screw it, we’re actually going to do this,” Stokes said, “and I love it.”