Oregon blueberry breeder expands internationally
An Oregon blueberry breeding company has taken the next step in its international expansion by purchasing a nursery producer in the Netherlands.
Fall Creek Farm & Nursery of Lowell, Ore., has bought the Driesvenplant nursery company of Horst, The Netherlands, for an undisclosed sum, boosting its annual output of about 35 million blueberry plants by 10 percent.
“Hopefully, it will allow us to deliver new value to the blueberry industry,” said Cort Brazelton, the firm’s director of international business development.
The acquisition marks the fourth wholly-owned foreign subsidiary of Fall Creek Farm & Nursery, which began its global expansion in Mexico in 2012, followed by Peru in 2014 and Spain in 2016.
The company also licenses plant varieties and offers technical support to companies in Chile, Argentina, Uruguay, South Korea and South Africa.
Driesvenplant is more than just an investment in the Netherlands, said Brazelton. The company gives Fall Creek a foothold in the market for “mid-chill” and “high-chill” blueberry plants in Northern and Eastern Europe, complementing its investment in “low-chill” climates.
“We were late to the business in Northern Europe. We were focused on different areas,” he said. “We’re going to become a better company if we do this right.”
While Fall Creek has bred and propagated blueberries for that market, it will now have a “high tech grow-out nursery” developed by Driesvenplant, Brazelton said.
The Driessen family, which started the nursery, will retain their farming operation and horticultural technology interests, such as the “Easy Harvester” system for more efficient blueberry hand-picking.
“It’s really the Silicon Valley of horticulture,” Brazelton said of Driesvenplant’s location.
Advances in blueberry genetics, mechanization and growing systems are becoming integrated to improve efficiency at a time of growing labor shortages around the world, he said.
The crop must be more attractive for consumers as well as profitable for growers, Brazelton said. “That doesn’t come from one thing. That comes from the whole system.”
Fall Creek has cooperated with Driesvenplant since the 1980s. Buying this longtime partner will help ensure product and service uniformity while offering the former owners a further global reach, he said.
Brothers Marcel and Leon Driessen, the founders’ sons, will stay on as technical advisor and operations manager, respectively.
Agricultural companies are transforming to adapt to labor shortages and other factors, Brazelton said.
That’s particularly true for the blueberry industry, which is “no longer a niche business” even as it’s still less than 10 percent of the global strawberry industry, he said.
“We’re growing from a niche crop to a preferred, high-value commodity,” Brazelton said. “It’s going to be a different industry.”
